Lab to Market 2 - Stories about science-based entrepreneurship



25.11.2020, 13.00-14.30 (EET)


Free and open event

How to create impact out of research? How to turn your research into action? Could I, should I commercialize my research? Do I have to leave academia, can I ever return? What does science-based entrepreneurship or academic entrepreneurship mean? 

These questions among many others related to the area of science to impact are being pondered by many researchers and academics. 

Join us to discover three different stories from scientists turned entrepreneurs themselves! Exchange thoughts over a cup of coffee on how to create impact from research, how to communicate about it and how to build it to the next level — or just to network across disciplines and organizations. 

The From Lab to Market event series is organized by Aalto Ventures Program, VTT Launchpad, Aalto Startup Center and Aalto Innovation Services together with other ecosystem organizations. 


13.00-13.05      Welcome 

13.05 -13.15     Reetta Kivelä, Gold & Green 

13.15-13.25      Aki Soudunsaari, Naava  

13.25-13.35      Maija Leino, Useless Company 

13.35-13.55      Q&A 

13.55-14.00      Opportunities in the ecosystem 

14.00-14.30      Possibility for networking 


Maija Leino, Co-founder and CEO, Useless Company 
Before UseLess Maija worked in LUT University designing, managing and securing funding for a number of environment-related research projects. Life cycle assessment has been the common theme in all of her research and now Maija and the rest of the UseLess team helps other companies in understanding and reducing the climate impact of their operations. The process is science based and guiding principles are transparency and repeatability. UseLess has the agility of a startup combined with the expertise of a research group. 

Aki Soudunsaari, Co-founder, Naava

Aki Soudunsaari is a health-related serial entrepreneur, behavioural scientist, MSc in Sports & Health and PhD Candidate in Entrepreneurship. He has been shortlisted as Entrepreneur of the Year (by PWC & EY) and Young Academic Entrepreneur - and he’s also been crowned as the Finnish Champion in Startup Pitching. Aki is on a mission to improve people’s and the planet’s health, happiness and performance. He is passionate about human behaviour, biohacking, teams, learning, leadership, and company culture. At From Lab to Market, Aki shares his and Naava's story from a dull marketing lecture in 2011 to doing impactful business and offering 'nature as a service' in three continents in 2020.

Reetta Kivelä, Co-founder, Gold&Green Foods 

Reetta Kivelä is a food innovator and entrepreneur. She is a founder of Gold and Green Foods that created Pulled Oats, a national phenomenon that is now globallly distributed.  Currently, in addition to being an entrepreneur, Kivelä works as a professor of practice of food innovations at University of Helsinki and continues developing new sustainable concepts for the global markets.