Focusing on solving customer challenges and creating opportunities – VTT revises its commercial operations

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VTT is setting up a Commercial Operations unit as of 1 March 2018.

The unit pools together VTT's sales, marketing and communications functions.

"Our aim is to genuinely understand the needs of businesses and society. VTT's impact is based on our excellent research and technological know-how. We need to make VTT's competences more easily available to customers and this is where the new unit plays an important role. The business sector and the entire society get the best benefit from VTT when we solve challenges that require world-class know-how together and translate them into business opportunities", says President & CEO Antti Vasara.

The new unit will consist of three main functions: Sales and Customer Partnerships, Marketing and Communications, and Research Service Design. It will be headed by VTT's Vice President, Sales and Business Development, Mika Toikka, MSc (Technology).

"The change is motivated by our aim to make our expertise more easily available to customers. We want to be a service organisation that gets inspired by creating solutions to customers' challenges", Mika Toikka explains.

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