Lindström Oy, press release May 6, 2014
Posterfy, a start-up company born from VTT Technical Research Centre of
Finland, is set to digitize the world with its interactive display solution
that runs up to one year without recharging and measures every contact.
Posterfy has developed a new digital signage solution that can be installed
anywhere - without a power cord. The cloud-driven display brings digital
advertising to places where it has not been possible before. Together with its
partners, Posterfy is building an international network. For the first time,
digital out-of-home advertising campaigns can be launched based on the number
of verified contacts. Digital out-of-home advertising is the fastest-growing
out-of-home advertising sector with a global annual growth rate exceeding 10
The key challenges in out-of-home advertising are display positioning and
contact measurability. Posterfy’s solution solves both issues. A thin e-ink
display consumes very little power and can run up to one year on a single
charge. The content is updated via a mobile network. Users can browse the
content with a flick of a hand without touching the screen.
‘The precise measurability of out-of-home advertising is something completely
new. The real added value of our display solution is that, for the first time
ever, we can count the actual number of times an advertisement has been seen,’
says Kari Hjelt, CEO at Posterfy.
Advertising on hand towel dispensers
In the first commercial application, the display is integrated into
Lindström’s towel dispensers. The advertisement on Smart Lid changes every
time a customer pulls the towel or moves a hand in front of the screen.
In Finland alone, Lindström has 100 000 dispensers from which fresh towel is
pulled around 350 million times a year. No wonder Lindström has been looking
for an advertising solution for dispensers for a long time.
‘The new display is great because it’s wireless and easy to update. Through
the integrated display we can advertise and communicate, which makes the
solution attractive also for proprietors,’ says Juha Laurio,
President and CEO of Lindström.
Posterfy’s displays are delivered and installed via Lindström’s service chain.
In a restaurant, for instance, the sales of selected products can be promoted
with this new advertising channel.
‘However, the display is not only for advertising purposes, but also for
communicating and improving service. Because the display is connected to a
mobile network, cleaners can send messages about the maintenance of sanitary
facilities. Smart Lid can also send an alarm if a hand towel has run out or
the device needs servicing,’ Kari Hjelt explains the device benefits.
The solution is based on VTT’s multi-technology expertise in printed
intelligence, wireless communication and sensing as well as on the experience
of Posterfy’s co-founders in out-of-home advertising. The first major
investors in Posterfy are VTT Ventures and Lindström. Posterfy’s research and
development work is supported by Tekes – the Finnish Funding Agency for
‘The Posterfy displays are naturally a great addition to Lindström’s solution
portfolio, but we are especially excited of this opportunity to promote
Finnish technology and expertise,’ Juha Laurio says.
Posterfy’s co-founders are Kari Hjelt, Tomi Mattila, Oskari Heikel,
Tuomas Kannas and Olli Paloheimo. CEO Kari Hjelt worked at Nokia
for more than 10 years, leading a number of research and product development
projects. During the past few years, he has worked with start-ups. CTO Tomi
Mattila worked previously at VTT as a senior scientist in printed electronics
and wireless systems. Other co-founders have extensive experience particularly
in digital marketing and services.
Posterfy is a Finnish technology and media company digitizing the world
with its proprietary interactive display solution that runs up to a year
without recharging. It is the first-ever display solution facilitating
measurable communication and advertising anywhere – easily and affordably. www.posterfy.fi
The textile service company Lindström reinforces its customers’ corporate
image. Our service facilitates daily routines and provides the most affordable
comprehensive solution on the market. We are a responsible and valued
employer. Lindström employs approximately 2,900 people in Europe and Asia. The
group turnover was €303 million in 2013. www.lindstrom.fi
signate solution on a hand towel dispenser (photo: Lindström Oy)