In collaboration with the media sector, VTT Technical Research Centre of
Finland developed novel services in the Tekes – the Finnish Funding Agency for
Innovation-financed Digile Oy’s Next Media programme that ended recently.
The media sector has undergone a major transformation, turning itself into a
business taking advantage of various digital terminals at international,
national and local level. The Next Media programme included, for example,
development and testing of new customer-centric digital services concepts.
Results of the programme are presented in a magazine-style format: http://www.nextmedia.fi/magazine
The key to creating the ultimate customer experience is in understanding
In the programme, VTT was widely involved in the development of digital
services in collaboration with their potential users. Owela (Open Web Lab,
http://owela.fi/), the online platform for open innovation developed by VTT
supporting various stages of development, was exploited in user-centric
co-development. In addition to blog-based discussion tools for the parties
involved, the stakeholders also used other Owela online tools, such as
surveys, polls and diaries.
Furthermore, the programme developed and tested a prototype system for
measuring media use. The prototype automatically collects information on the
use of media services on PC, tablet and smart phone. Other information on
media use can be collected through an online media diary, developed for the
purpose. The information collected on the media use of consumers can be
applied to service development.
Smart recommendations need versatile profile data
The methods developed by VTT in the Next Media programme were applied to
targeting of different content and services, such as recommendations of
events, magazine articles, books, television programmes, movies and games.
Recommendations were based on user's interests and context. One of the methods
developed − a completely new type of self-learning algorithm recognizing
similarities between the user and various contents − was patented.
Bringing digital dimension to print media by means of augmented reality
Physical and digital media were brought together in various projects. For
example, user experience from the Sparkly demo developed by VTT showed that
augmented reality can bring a useful digital dimension to print media. See the
In collaboration with its business partners, VTT also developed a
location-based service for browsing news, event advertisements, and messages
either on a map platform or visualised in their real physical environment.
With the help of this application, the user can experience information related
to his or her immediate environment in a totally new manner, displayed on the
top of the mobile phone’s camera view directly at the location of the event.
Common identification and payment system for the media sector?
The programme developed a first prototype for making the sale and use of
electronic media products easier. The service combines customer identification
with easy payment for a media product, such as an afternoon paper. VTT played
an important role in both recognizing the user needs and prototype development.
VTT also made experiments on html5-based newspaper publication, aimed at
automatic digital production process of newspapers, and provided assistance
for defining the transmission chain and operating models for e-book metadata
required for electronic library services.
The Next Media programme, initiated by Digile Oy, studied the key development
areas of a media sector making the transfer towards digital services. The
studies included the media experience in digital terminals, the significance
of media in the everyday lives of people, and the management of large amounts
of media data. The Next Media partners included nine research organisations
and 76 companies. Sanoma served as the lead company of the programme.
The Next Media website can be found at: www.nextmedia.fi/573139/en/
Next Media final release: http://www.nextmedia.fi/magazine