VTT Technical Research Centre of Finland has led the way in developing new
innovative methods and tools. These enable manufacturing industry to develop
and implement sustainable business models that consider economic, social and
environmental values. More and more businesses have begun exploring ways of
building their entire value network on a sustainable basis.
The EU-funded SustainValue project yielded several new tools and methods for
promoting sustainable business development and performance management.
Among the solutions developed was a governance model for organising and
managing business networks in line with the principles of sustainable
development. VTT Technical Research Centre of Finland led the development of
“In practice, the model consists of a manual with step-by-step instructions on
what to take account of and what tools to use in development processes such as
redesigning business models or selecting partners for networking initiatives”,
explains Project Coordinator, Senior Scientist Teuvo Uusitalo from VTT.
The model is designed to promote sustainable business development, by pooling
the know-how of networking partners more efficiently throughout the life cycle
of products and services. It is hoped that the model and the associated
perspectives and tools prove particularly helpful to the development of
Towards more transparent life cycle cost management
The project also developed a tool that can be used to estimate life cycle
costs and compare investment alternatives. The novelty of the LCC tool lies in
the fact that it enables businesses to communicate with clients on the life
cycle costs of different solutions. Buyers often focus on the purchase price
alone, which in many cases represents only a fraction of a product’s life
cycle costs. The new tool presents life cycle costs in a clear and transparent
The tool was developed by VTT and the Finnish company Elcon Solutions Oy.
“Our clients often choose their suppliers based on price alone. However, we
have noticed that the original investment actually accounts for less than 10
per cent of a system’s life cycle costs. Our clients have lacked the proper
tools for verifying life cycle costs. This project has allowed us to develop
just such a tool. The LCC tool provides our clients with the knowledge they
need when drawing up cost-effective system specifications. Today’s solutions
and investments will have a direct impact on the well-being of future
generations. It is therefore extremely important that the industry begins to
look at the bigger picture instead of always opting for the cheapest offer”,
states Managing Director Kari Frankenhaeuser of Elcon Solutions Oy.
The project also yielded new methods of adopting sustainable business models,
including a novel approach to business model development, a value mapping tool
and a library of sustainable business models. University of Cambridge led the
development of these methods.
Riversimple is implementing an innovative governance and business model
focussed on sustainability. “The tools developed within the SustainValue
project have been extremely useful to formalise our multi-stakeholder
governance structure and sale-of-service model. Riversimple’s ambition is to
eliminate the environmental impact of personal transport. Business model
innovation is key to developing a sustainable industrial economy. We are
convinced the SustainValue tools will help many companies and industries to
find a path to sustainability”, says Dr Nico Sergent, lead
engineer at Riversimple.
Among the other contributions of the project includes a specific approach and
a method to manage competitive performance in manufacturing network, and a
continuous improvement platform for manufacturing industry. This task was led
by Centre for Industrial asset management (CIAM) of University of Stavanger,
Another outcome of the project was a model supporting sustainable product and
service design. This model encompasses simulation techniques that can be used
to assess the economic, ecological and social impacts of a product or service
and to model maintenance alternatives. Responsibility for developing the model
– which is designed to facilitate decision-making at different stages of
product and service development – and the related simulation techniques was
assigned to the Institute for Industrial Management at the RWTH Aachen
University in Germany and the Politecnico di Milano in Italy.
“The tool developed for maintenance service planning, will be an essential
tactical planning tool to make a proposal for the proper configuration of
maintenance service contracts (corrective, preventive, predictive maintenance
contracts), fitting to the customers segments and, indeed, to each customer’s
expectations and values. The choice of the more adequate maintenance service
contract takes also into account sustainability of the service in terms of
minimization of economic, ecological and social impacts”, states Mr. Daniele
Panarese, Project Manager at Fidia SpA.
A sustainability performance framework was developed for monitoring the
effects of business on the environment and society. The framework can be used
to evaluate the sustainability of value networks. The framework includes
various performance indicators, as well as a tool for assessing a business'
level of maturity. Instructions have been drawn up on how to make use of the
framework. This development was led by the University of Stavanger in Norway.
“Modern farmers demand for systems and services that lead to an efficient
usage of resources and technologies. CLAAS aims to support these farmers with
modern machines and services. Throughout the last years CLAAS developed a
couple of new features basing on state of the art information technologies.
The SustainValue project accompanied this technological innovation with a
strong focus on the future development of the value network. Modern Farming is
changing – including related business models. The SustainValue project
provided valuable tools and models for CLAAS and gave important implications
for further network development”, comments Christian Schaeperkoetter,
project manager for CLAAS.
SustainValue is a project funded under the EU's Seventh Framework Programme,
which was launched in 2011. In addition to VTT and Elcon, the project team
included several European universities, research institutions and businesses.
For the project report, visit www.sustainvalue.eu.