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Finnish Circular Economy initiative received Highly Commended Status in Davos


VTT Finnish Relooping Fashion Initative

The Finnish Relooping Fashion Initative coordinated by VTT and Ethica Ltd received a Highly Commended status in the Awards Program's public sector category in The Circulars 2016 Awards Ceremony held at the WEF Meeting in Davos on 19 January. The Circulars is the world's premier circular economy award programme, whose judging panel includes the circular economy pioneers such as Ellen MacArthur and William McDonough, as well as representatives from global business and university sector.

The Relooping Fashion Initiative (also known as the Textiles Circular Economy –project funded by Tekes), participated in the programme from Finland. The initiative is led by VTT and Ethica Ltd, and its goal is to enable recycling of post-consumer textiles and to create new business opportunities. The participants of the Relooping Fashion Initiative also include Pääkaupunkiseudun Kierrätyskeskus, SUEZ Environnement, Seppälä, Pure Waste Textiles and Repack in addition to VTT and Ethica.

"We know that the unique textile recycling technology developed by VTT has received a lot of interest around the world. Still, we were pleasantly surprised about receiving the Highly Commended status for our project. We received a message through social media all the way from Canada asking us to participate in the awards program. The judging panel encouraged us to renew our entry in the following year. We will consider that, but now there is still a lot of work to be done in the project", says Pirjo Heikkilä from the VTT Technical Research Center of Finland.

The Relooping Fashion –initiative received a Highly Commended status in the Award category for Circular Economy Government, Cities & Regions. This category awards initiatives which best enable an environment for the circular economy to develop and flourish. The judging panel especially noted how The Relooping Fashion -initiative is focused across the entire national textile ecosystem.

The winners of the 2016 awards included e.g. Philips and Veolia as well as people's choice Canon. The public sector category winner was OVAM Flanders' Materials Programme, which is a regional circular economy development initiative including government, industry, research centres and civil society. The winners were introduced today by the Fortune magazine.