Humans are emotional beings, but so far ICT has largely ignored that fact. Products and services are designed as tools serving a purpose, responding to purposeful interaction, but without a notion of the feelings the user might have. Nevertheless, designers have always known the importance of emotions evoked by products, and have applied methods to enhance the User Experience, or paid attention to the look and feel to make products more desirable. What about, if the designer would know more about the user’s emotions? How would you like it, if your computer or mobile application would know when you were angry, sad, or happy? And how would you benefit from an application knowing you are stressed?
VTT, together with research and industrial partners, has studied the role emotions may play in future products and services in four research projects:
- Empathic Products studied how emotion and intention awareness can be used to enhance the user experience of products and created a set of proof of concept services.
- Pastime developed unobtrusive means to measure stress in users
- Eustress looked at the positive sides of stress
- Reward Homeo studied the mechanism of, and physiological measurement solutions for pleasure
We have the pleasure to invite you to a seminar, where the results of these projects will be presented and companies will provide insight in the potential for Emotion ICT in the market.
Research on pleasure, stress and empathy
12:00 How to make products empathic?
Johan Plomp, Research Team Leader, VTT
12:20 Measuring stress
Johanna Kallio, Senior Scientist, VTT
12:40 The positive side of stress
Päivi Heikkilä, Research Scientist, VTT
13:00 Measuring pleasure for business
Johanna Närväinen, Senior Scientist, VTT
13:20 Coffee break and demos
Making business out of pleasure, stress & empathy
13:50 Asahi Health for mental wellbeing
Yrjö Mähönen, Internist & Geriatry
14:10 Polar technology for sports and fitness
Raija Laukkanen, Director, Science Collaborations
14:30 Know your breaking point
Kimmo Feldt, Neuroreact
14:50 Rewarding product = successful product
Markus Kivikangas, Exakti Intelligence
15:30 End of seminar
Registration: Participation is free of charge, but please register via the following link by 11. November: http://events.vtt.fi/emotional_ict