Sign In

Do you want to know more about AR in print media? Please save the date for the seminar in Ålesund on 14 - 15 June

01/01/2013 00:00 - 01/01/2013 00:00  


Augmented Reality is the technology that connects print and digital representation. The advertising agencies and the media houses are just about to explore the technology. The industry is looking for ways to ease the production process, and the first Nordic app is launched.

The seminar will focus on the following:

- The results of the project "Customer perception of Augmented Reality applications in media-possibilities for new service innovations"
- A presentation of the pilot solutions made by Nordic media companies
- Several vendors present their tools for making AR solutions.
- A visit to one of the world's most advanced ship-simulators

And from the social part of the program:

- BBQ Party Friday night
- Boat trip on the amazing Hjørundfjord and lunch at Hotel Union, Øie on Saturday.


Friday 14th of June

09.00 Registration
09.20 Welcome and information
09.30 Are consumers interested in Augmented reality applications? Results from Nordic Study”, Senior Scientist Aino Mensonen, VTT
10.00 “Augmented reality in mobile phones: Readers’ Digest brings an app to consumers”, Editor-in-Chief Ilkka Virtanen, Readers’ Digest

10.30 Coffee-break

10.45 “Augmented reality in social media, Case Aller”, Senior Scientist Aino Mensonen, VTT
11.00 “AR at JP/Politikens Hus”, Chief-Development-Officer Steffen Damborg, Jyllands Posten
11.20 “AR- examples by using a platform”, Q & E Manager Pär Dahlstedt, INEKO and Project manager business development, Martin Elofsson, GFF

12.00 LUNCH

12.45 “The tourist time machine – Sightseeing through augmented reality”, Managing Director Gisli Brynjólfsson
13.00 “Augmented reality for consumers, the view of future”, Senior Scientist Aino Mensonen, VTT
13.20 The first attempt to standardize a Nordic AR-APP, Øystein R. Skiri, CEO / Daglig leder.

14.00 Coffee-break

14.15 Visit Trondheim, Sven-Erik Knoff, Project manager, visit Trondheim
15.00 Let me inspire You with tools from 13th Lab !, Fredrik Malmberg, 13th Lab
15.45 Transport to  NMK (Norwegian Maritime Senter of Kompetance)
15.00 Tour and partly hands on the world's largest ship simulator system and Rolls Royce developing department
16.00 Transport to hotel.

19.30 Joint grill-party at Atlantic Park with guided tour of the salt water aquarium (it is the only one of its kind in Europe)
22.30 Bus back to center of Aalesund

Saturday 15th of June

09.00 Second Part Fredrik Malmberg
09.45 Live Content for AR  - from simple to advanced Video (Fuglefjellet)

10.15 Coffee break

10.30 Live Content for AR - from simple to advanced animation, Dave King, Raindog Studios
11.00 Roundup - free microphon - do  AR have a future ?
11.45 Boat trip to Hjørundfjorden - ( where the microphone is still free)

12.45 Lunch at the historic Hotel Union Øye

14.00 Return to Aalesund
16.00 Back in Ålesund

17.00 On Your Own.

Seminar Price
NOK 1.995,- / person (Friday only NOK 1.595,-). Price includes lunch, dinner, bus-transport on Friday, seminar, boat trip and lunch on Saturday. Invoice will be send after the seminar.

Send name, title, company and invoice address to Registration as soon as possible and latest Wednesday the 5th of June.

Hotell Contacts
Rica Parken Hotel:
Rica Scandinavie Hotel:

Seminar mail address (contact person Jan Ove Steffensen).

Supporting the project and the event: VTT Technical Research Centre of Finland, white Husid (IS), Nordic eMarketing (IS), Aller Media Oy (FI), ICEPRO (IS), Jyllands-Posten, School in Gurgaon, Sunnmørsposten, Copenhagen Business School , Reader's Digest AB (FI), Stockholm University, the Nordic Innovation (NO), NXT Media.