Augmented Reality is the technology that connects print and digital
representation. The advertising agencies and the media houses are just about
to explore the technology. The industry is looking for ways to ease the
production process, and the first Nordic app is launched.
The seminar will focus on the following:
- The results of the project "Customer perception of Augmented Reality
applications in media-possibilities for new service innovations"
A presentation of the pilot solutions made by Nordic media companies
Several vendors present their tools for making AR solutions.
- A visit
to one of the world's most advanced ship-simulators
And from the social part of the program:
- BBQ Party Friday night
- Boat trip on the amazing Hjørundfjord and
lunch at Hotel Union, Øie on Saturday.
Friday 14th of June
09.20 Welcome and information
Are consumers interested in Augmented reality applications? Results from
Nordic Study”, Senior Scientist Aino Mensonen, VTT
“Augmented reality in mobile phones: Readers’ Digest brings an app to
consumers”, Editor-in-Chief Ilkka Virtanen, Readers’ Digest
10.45 “Augmented reality in social media, Case Aller”, Senior
Scientist Aino Mensonen, VTT
11.00 “AR at JP/Politikens
Hus”, Chief-Development-Officer Steffen Damborg, Jyllands Posten
“AR- examples by using a platform”, Q & E Manager Pär
Dahlstedt, INEKO and Project manager business development, Martin
12.45 “The tourist time machine – Sightseeing through augmented
reality”, Managing Director Gisli Brynjólfsson
“Augmented reality for consumers, the view of future”, Senior
Scientist Aino Mensonen, VTT
13.20 The first attempt to
standardize a Nordic AR-APP, Øystein R. Skiri, CEO / Daglig leder.
14.15 Visit Trondheim, Sven-Erik Knoff, Project manager, visit
15.00 Let me inspire You with tools from 13th
Lab !, Fredrik Malmberg, 13th Lab
15.45 Transport to
NMK (Norwegian Maritime Senter of Kompetance)
and partly hands on the world's largest ship simulator system and Rolls Royce
16.00 Transport to hotel.
19.30 Joint grill-party at Atlantic Park with guided tour of the salt
water aquarium (it is the only one of its kind in Europe)
Bus back to center of Aalesund
Saturday 15th of June
09.00 Second Part Fredrik Malmberg
09.45 Live Content
for AR - from simple to advanced Video (Fuglefjellet)
10.15 Coffee break
10.30 Live Content for AR - from simple to advanced animation, Dave
King, Raindog Studios
11.00 Roundup - free microphon - do
AR have a future ?
11.45 Boat trip to Hjørundfjorden - ( where
the microphone is still free)
12.45 Lunch at the historic Hotel Union Øye
14.00 Return to Aalesund
16.00 Back in Ålesund
17.00 On Your Own.
NOK 1.995,- / person (Friday only NOK 1.595,-).
Price includes lunch, dinner, bus-transport on Friday, seminar, boat trip and
lunch on Saturday. Invoice will be send after the seminar.
Send name, title, company and invoice address to
email@example.com. Registration as soon as possible and latest Wednesday the 5th of
Rica Parken Hotel: firstname.lastname@example.org
Scandinavie Hotel: email@example.com
Seminar mail address
firstname.lastname@example.org (contact person Jan Ove
Supporting the project and the event: VTT Technical Research Centre of
Finland, white Husid (IS), Nordic eMarketing (IS), Aller Media Oy (FI), ICEPRO
(IS), Jyllands-Posten, School in Gurgaon, Sunnmørsposten, Copenhagen Business
School , Reader's Digest AB (FI), Stockholm University, the Nordic Innovation
(NO), NXT Media.