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Online space for co-innovating services with users

 

Customer: F-Secure Corporation

Challenge: How to involve users in company's innovation process and to allow flexible interaction with consumers?

Solution: Consumer study using VTT's Owela work space. It is open and innovative environment for the consumers to share their creative thoughts.

Key benefits:

  • The results of the study were immediately actionable and impacted product portfolios and roadmaps.
  • Online method has allowed continuous and rich interaction with consumers.
  • Valuable insight on consumer long term usage behaviour.

 


 

For us this study was remarkable, because it not only offered immediate improvement ideas, but also gave us deep strategic insights about our customers
                and their behaviour.

                   Ville Nore, Usability Specialist, User Experience
                   F-Secure Corporation