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Online space for co-innovating services with consumers


Customer: Novita Oy


How to collect insight on customer behaviour and to develop new knitting services world wide?


VTT's Owela online innovation space helps companies co-design new services based on consumers' needs and ideas.

  • Easy and quick set-up
  • Fast and direct feedback from end-users to build a service that meets their needs.
  • Reach of large amount of users internationally

The support of VTT's experts have been crucial for the project's success. We know what we want, VTT knows how we can achieve it.

VTT was the only possible companion for us that could meet our requirements for the schedule and extent of the research. They already had the right processes and the right tools, such as Owela, for succeeding in the research.

Susanne Ranta-Kiiski, Marketing and Communications Director