Customers: F-Secure Corporation
How to involve users in company's innovation process and to allow flexible interaction with consumers?
Consumer study using VTT's Owela work space. It is open and innovative environment for the consumers to share their creative thoughts.
- The results of the study were immediately actionable and impacted product portfolios and roadmaps.
- Online method has allowed continuous and rich interaction with consumers.
§Valuable insight on consumer long term usage behaviour.
For us this study was remarkable, because it not only offered immediate improvement ideas, but also gave us deep strategic insights about our customers and their behaviour.
Ville Nore, Usability Specialist, User Experience