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Customer value proposal

 

Customer: Vossi Group OyVossi logo

 CHALLENGE
  • How to transform the opportunities created by digitalization into a distinctive and competitive customer value proposal?
  • How to ensure that the organization is committed and motivated to the new value proposal and offering development?
 SOLUTION
  • Interviewing key personnel and forerunner customers and analyzing the expectations related to automated data collection and use
  • Analyzing and comparing the offering and business of customers and competitors
  • Organizing a workshop for personnel working in the customer interface and summarizing the work with suggestions for action (e.g creating joint agenda with the customers)
 BENEFIT
  • Customer needs, expectations and challenges related to automated data collection and use were clarified (basis for a new CVP)
  • Organization now has a shared view of the customer-oriented service model and offering of the company