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Clean Waters – business development


​Customer: ​Vapo Clean Waters


VAPO Clean Waters start-up focuses on natural water treatment solutions. In this project, Clean Waters aimed to create and develop service concepts for new customer segments, and to build its stakeholder and partner network.


Workshops in which the focus was on 1) the essential stakeholders of the new business opening through evaluating their importance and the value experienced, and 2) specification of the service as a whole through describing the various expert services, the actions in the customer interface and customer benefits. In addition, customer segments and needs were specified by means of a customer questionnaire and interviews that were carried out in co-ordination of VAPO and VTT.


VTT supported the first steps of the development of Clean Waters from the beginning of 2014 to the autumn of 2015. The collaboration promoted a better understanding of the business environment, the planning of stakeholder collaboration and communication, the planning of the sales process and the specification of the service as a whole.


Thanks to the project, we received better information about our stakeholders and customers, which we could utilise in specifying the service offering and appreciation of our networks. This kind of systematic analysis that utilised various tools and focused on the networks connected to the new business could not have been carried out by ourselves alone. Clean Waters is the first start-up of Vapo Ventures and serves as a model for new start up openings in the future.   

Marika Ryyppö, Director of Operations
Vapo Clean Waters