Digitalisation is shaking up the commerce sector, as we will soon run into smart products everywhere. VTT’s innovations include Spinno, which measures shopping intentions.
Digitalisation is a megatrend that affects society in countless ways. Focused on future challenges, VTT is involved in creating innovations for the commerce sector. Our references include, for example, printed intelligence solutions that can be used in the future to integrate health-measuring technology into clothing, among other things.
Spinno is a forerunner because, while technology has been able to measure flows of people in the past, it has not been possible to closely track customer behaviour between entry and exit.
Our inventions also include Spinno, which can be used to measure the shopping intentions of customers in-store without compromising privacy. Spinno takes advantage of the 3D view produced by depth cameras, measures distance in the space and monitors what is happening in the shop. This provides accurate data on customer behaviour. By utilising the information collected, shops can improve the efficiency of their operations and increase brand appeal. Spinno is a forerunner because, while technology has been able to measure flows of people in the past, it has not been possible to closely track customer behaviour between entry and exit.
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