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The creative force of change management

Antti Vasara | 16.6.2016

The same rules apply to change management as to business management in general. Know your customer, create a strategy that sets you apart, set ambitious goals, motivate and justify, and make people your primary focus. Profits and performance are created by people, not processes or systems that often dampen creativity.


How can you improve an information-intensive centre of innovation that is already well-functioning and full of strong expertise, creative problem-solvers, and international and dedicated individuals, but which needs a little ‘oiling of the wheels’? Will it help to explain that the world around us is changing rapidly and we need to deliver our expertise to customers faster? We want to have a positive impact on our customers and the owner – Finland.

I think that, during times of change, it is important to crystallize people about purpose and goals. If people understand why something is important and where we are headed, they will seek creative solutions on how to get there. VTT aims to be the best possible partner for its customers in creating new innovations based scientific and technical know-how. Our recipe for success includes clearing away internal obstacles and ensuring that the right people are in the right positions where they feel appreciated and can give of their best. In this way, the full range of their highly-motivated expertise can be conve​rted into a huge resource that gets results.

The rules of change management also apply at national level. Finland is going through a structural change, in which innovation, competitiveness and reform will form the basis of our recovery. Having the right resources in the right places and regarding people as individuals rather then costs is the key to uniting them behind the changes under way.
We will keep VTT on an upward trajectory by joining forces with the customer and innovating. Let’s do the same thing at national level, too.

Vasara_014.jpg
Antti Vasara
President and CEO, VTT Oy

Kuva: Timo Kauppila

 

 

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