Digitalisation and digital transformation
Digitalisation has been identified as one of the major trends changing the society and business. The current trends of digitalisation change the environment where companies operate. The adoption of digital technologies in the organization or in the operation environment of the organization is called digital transformation. It refers to changes at several levels, process, organization, business domain, and society.
Companies need to adopt new technologies and innovate new business models. It is strategy that is driving digital transformation but technologies make it happen. VTT helps clients with solutions where these two perspectives are combined.
Digital transformation model
- A structured and tailored process for shifting your organization to new ways of working and thinking.
- Tested tools and methods for strategy building, grounded in sound research.
- Use of digital, social, mobile, and emerging technologies that take the strategy into practice.
Methods and tools
Digitalisation has been identified as one of the major trends changing the society and business. Digital transformation is a key enabler for maintaining competitiveness and reacting to continuous changes and pressure. In order to thrive in digitalisation, organisations need to adopt new technologies and innovate their business models.
The first step is to understand your organisation’s digimaturity level. After that, selecting potential improvement steps becomes possible. VTT’s DigiMaturity tool can be used as a free-of-charge self-service web tool, which produces a basic visualisation of digimaturity. It gives a baseline of current digitalisation capabilities and maturities in six main dimensions, which can be used for recognising the most important and urgent development targets depending on nature of the business and size of the organisation.
The 6 main dimensions of VTT’s DigiMaturity tool include strategy, business model, customer interface, organisation and processes, people and culture, and information technology.
VTT's DigiMaturity tool!
Analysis of DigiPotential
The importance of digitalisation is realised by most companies, but they are often struggling to understand the potential impact and benefits of digitalisation for their company. Digitalisation potential is difficult to assess beforehand since digitalisation may change the original way-of-working considerably, making it difficult to predict what the future solution will be. Furthermore, management and customers require more detailed evidence of the benefits beforehand to accept any investment. ROI calculations are often too laborious, and enough information to complete them may not be available. Thus, VTT has created a practical Digipotential analysis tool, that can be used to evaluate both internal digitalisation opportunities (i.e., internal efficiency) and external opportunities (e.g., new services to customers). Based on the analysis companies can identify the digitalisation focus that will benefit them most. They are able to evaluate their decision from different perspectives, and make reasoned decisions on what areas are the most potential ones for the digitalisation or how to prioritise their digitalisation efforts.
The Digipotential analysis evaluates digitalisation opportunities systematically using a defined evaluation form. Potential is evaluated from several viewpoints (i.e., internal efficiency, external opportunities, costs, risks). The analysis is carried out via interviews of the experts from different viewpoints (substance owners, management, IT) and results are summarised and discussed. Based on the results changes can be made to make the digitalisation potential of the target higher. The evaluation can be also used to compare different options and thus choose the best approach.
Ever wondered what your customers are looking at when they enter your store, premises or use your service? With our eye-tracking camera research, you will be able to see what attracts the users' attention, the things they notice and the things they ignore.
We have experience of studies concentrating on media content, store layouts, and restaurant service lines.
Below, you can see our eye-tracking camera in action, highlighting the points that attract a user's attention.