Seniori-Sapuska project coodinated by VTT aims to improve dietary intake of
elderly people of today as well as future seniors by defining concepts of
enjoyable foods and meals in easy-to-use packages with convenient portion
size. The development will be implemented with consumers by applying
participatory design. The food concepts will be developed both for catering
and retail sectors.
The project divides into two phases: determination of the criteria for
appetising meals and user-friendly packages among elderly people, and
definition of concepts of tailored senior foods, meals and packages for
elderly consumers utilizing participatory design and sensory evaluation.
project creates new competitiveness for the Finnish food industry and food
retail by producing understanding about the key factors determining the
enjoyability of foods and meals and the usability of food packages among
elderly consumers. The results of the project will also enable the Finnish
food industry to reach the markets of the neighbour countries through
exporting senior-designed food products. Remarkable economic and ecological
benefits will be achieved by rationalising the production processes. Valuable
experience will be gained about applying consumer oriented design in the
development of food concepts. The project creates novel co-operation networks
between the project participants who represent extensively different aspects
of food production. In general, well-being, active senior citizens generate
less costs than diseased older consumers.
The project is
financially supported by the Finnish Funding Agency for Technology and
Innovation Tekes. It is coordinated by VTT and carried out in collaboration
with National Consumer Research Centre (NCRC) and Service Centre of Design and
Media DF Ltd. The ten collaborating companies in Seniori-Sapuska represent
food and packaging industry, catering services and market research.